In the Studio

As a creative studio, we make it a priority to support our team’s non-client-related creative work. Our tDS Labs program is designed to give our team a chance to pursue projects that explore new techniques in art and storytelling. Read below for responses from tDS Lead Creative Steve Downer on a recent piece he designed to coincide with the release of the movie “Batman v Superman: Dawn of Justice.”

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Break Time

Like many of you, we’re always hungry for posts, articles and videos that expand our thinking, inspire creative experimentation, or just make us chuckle. Here are some of our team’s recent favorites:

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Illuminating the Big Picture Could be Your Key to Success

When you’re in the thick of planning and delivering, it can be hard to see above the weeds--the details and logistics that fill your day-to-day tasks and conversations.Yet, if your initiative needs people to take some action--to work and think differently--or your product needs people to buy it, facts and figures, features and inner workings alone won’t cut it. It’s crucial to help people understand the why and especially the what’s in it for them. It's critical to help them see the big picture

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Innovating Better Health with McKesson

theDifference is proud to be part of the McKesson Better Health Tour. With stops so far in Portland, Boston, the Twin Cities and Toronto, the Better Health Tour is an opportunity for local healthcare leaders and innovators to engage in meaningful conversations about how to improve the healthcare ecosystem in their city.

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What’s So Funny About Business Communications?

We’ve never had a client come to us with a funny communications project. And we can count on one hand the number of times a client has asked us to use humor at all. Why is it, then, that most of our visual communications are (if we do say so ourselves) pretty darn funny? theDifference artists talk about why we use humor in our communications—and why you should, too.

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Holiday Musings from theDifference team

As we head into some well-earned days off to celebrate the holidays, I asked the team to share some of their favorite holiday traditions. Of course, being the creative crew that we are, you can’t expect all cookie baking and caroling…

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Active Aging Industry Gets Amped Up

Designed and facilitated by theDifference, the purpose of the ICAA Forum in Crystal City, VA, was to develop actionable recommendations that many organizations can use to create and/or enhance the cultural and physical environments that are necessary to support wellness and quality of life for older adults.

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Summit on the Global Agenda

The World Economic Forum conducted its Summit on the Global Agenda in Abu Dhabi, and theDifference was there in collaboration with The Value Web to drive interactivity and collaboration into the design and production of the event.

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theDifference Featured in National Center for Service Video

The Presidio Trust, a historic military base and national treasure, announced the re-purposing of Fort Scott to be the National Center for Service and Innovative Leadership. The communications campaign featured a thank you to theDifference for partnership in accelerating the program and clips of the Design Workshop.

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Technology Enables Trans-Atlantic Collaboration

In January, theDifference teamed with its strategic partner, OptumInsight, to enable the delivery of a 2-day Design Forum that linked three dozen US-based executives assembled outside New York City with two dozen UK-based executives assembled in London via real-time audio visual links over the Internet.

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