Technology Enables Trans-Atlantic Collaboration

In January, theDifference teamed with its strategic partner, OptumInsight, to enable the delivery of a 2-day Design Forum that linked three dozen US-based executives assembled outside New York City with two dozen UK-based executives assembled in London via real-time audio visual links over the Internet.

Using iPad2′s connected via AppleTV’s to 40″ LED HDTV’s, small teams worked virtually “side by side” using Skype connections in four breakouts to jointly build key elements of strategy for the Life Sciences practice of an international advisory services firm. Joint report outs were also accommodated via a fifth Skype connection that linked the plenary areas in the US and UK, thus enabling real time, trans-Atlantic conversations.